Robert Forto / Dog Works Radio
Here’s our interview with Robert Forto, the host of the Dog Works Radio podcast.
Robert is an accomplished speaker and author of, A Musher’s Dream (Arctic House Publishing). In 2009 he launched Dog Works Radio and currently coaches independent podcasters on how to develop the right mindset to take their podcast to the next level.
Today you will find Robert at RobertForto.com where he writes about his trials and tribulations of trying to complete a doctorate degree, when most people in life are buying fancy sports cars.
Follow Robert on Twitter @robertforto, and come meet Robert at PodConf 2023!
How many episodes have you published?
Describe your podcast in 2 or 3 sentences
Dog Works Radio is an award-winning podcast that is a delightful and surprising look at the relationship we have with our K9 Buddies.
The podcast takes the listener into the scruffy, curious, and sometimes heroic world of dogs.
Why did you start this podcast and what do you love about it?
We started in 2009 because we were tired of paying $1500 a month for Yellow Page ads.
We started a podcast in our dog training center lobby on Saturday mornings to a live audience of our clients and never looked back. We love that it is not only a passion project but is now one of our largest marketing opportunities for our business.
Who is your target audience?
Dog owners who want to create a better relationship with their dog.
What’s the number 1 thing listeners love about your podcast?
That we provide upbeat, current information about training your dog from the critical periods of puppyhood, to the development of specialized training and sports.
Are you monetizing this podcast? If so, how?
Yes, with dynamic ads and ads for our own programs
What advice would you give a new podcaster?
It may be cliche, but start with the What, then think about How, and then find your Why.
What’s your favorite podcast you listen to?
Anything else people should know about you or your podcast?
I’m excited to come down from Alaska to revisit my college town, hang out with fellow podcasters, and enjoy good food and conversation.
Where can people follow you?
The best place to follow me is on Twitter, @robertforto